Ages ago, a jobless copywriter in New York City made a big splash in the ad industry when he produced and ran a television commercial that pitched his talents to Madison Avenue ad agencies. The story made the pages of the industry’s leading rag, Advertising Age.
The cost must have been substantial compared to what someone in the same position with a similar idea would need to spend today. Those were the days when you actually had to pay big money to broadcast a video message. And your audience was very limited. In this case, the New York metropolitan area.
Today you can produce, broadcast, and push a video job pitch to the world for next to nothing. So there’s no excuse, even in this candidate-heavy recession, for not standing out from the crowd with your résumé or cover letter. The cost of producing a serviceable video message is negligible. The cost of broadcasting it—zip. The only limit is your own creativity. Read the rest of this entry »
